Aloha! Our Shipping Department is closed Sunday September 15th - Monday September 23rd. We are still accepting orders, but any orders placed during this dates will not ship out until Tuesday September 24th.
Where the essence of Hawai'i comes alive through the art of handcrafted skin and body care. Nestled in the heart of Wailuku, our company is more than just a brand—it's a celebration of nature, culture, and self-care.
Rooted in the surf and sun of Maui, we craft each product by hand, blending pure island ingredients with a laid-back beach vibe. Born from the lush landscapes and vibrant spirit of the islands, our products are meticulously hand crafted to nourish your skin and uplift your soul.
the everything spray.
introducing your new go-to spray for absolutely everything! Refresh your space, linens, car, and even your body with a single spritz. Bathed in the light of the full Hawaiian moon and kissed by Hawaiian Sea salt, each spritz releases a gentle wave of negative ions, surrounding you with the calming embrace of ocean air. Each spray wraps you in the serene essence of the islands, making every breath feel like a moment of pure escape.
Let customers speak for us
I fell in love with this soap after my most recent trip to Maui. I’ve never been a fan of bar soap in the past because I’ve always found them to either be incredibly drying or they leave a film on the skin. I’m not sure what kind of magic To Be puts in their soap, but every time I get out of the shower my skin feels cleaner and more moisturized than with any other body soap (including body wash) I’ve used before. The scent of the soap is like nothing I’ve experienced before. The island tuberose scent is divine, and actually lingers on the skin. My entire bathroom smells like a tropical spa for the rest of the day.
Additionally, they very generously offer free shipping over $75, even to the mainland. My box arrived to Minnesota carefully packed with a handwritten note and free sample in just 5 days. I truly cannot say enough good things about this brand- I will absolutely be a customer for life!
I purchased several goodie bags for gifts and the scents are delicious! Love this combo of lip balm and spray. Recipients were very happy!
The fruity collection island scents is TOP TIER!! I love the coconut cream scent it’s my fav but all of them is so good, that’s why I get the trio. I’ve ordered the fruity collection 2x already, never disappoints and so amazing :) mahalo 🫶🏼
I was looking for a specific type of soap but decided to order new scents instead. Definitely wasn’t disappointed! Super happy with the shipping time, product arrangement in the packaging and the general feeling of thanks and welcome for purchasing from the store. Also reminded me of the months I spent in Hawaii several years ago and left me feeling relaxed and content. Thanks so much!
I love that I can take To Be hand lotion with me wherever I go. I fits right in my bag. The scent is fantastic and the te true of the lotion is smooth and a little bit goes a long way.
Lovely!!!
Smells so good! One of my favorite scents. Love it. Very feminine!
Great product..love it!
This is the perfect little gift to have on hand for friends/family, or to just try new scents. Smells great!
This body butter has a delightful light sugar smell and makes my hands feel like velvet. These products are hand made and the company is delightful to deal with. Highly recommend to get a little Hawaii headed to your home. A real mood enhancer :)
Smells like heaven, I can’t leave the house or even the room without it with me, I bring it everywhere I go
While shopping in a gift shop at a resort in Maui, I purchased the coconut body balm. Loving it.....I decided to order additional products for myself and for family and friends.
The Facial Balm is absolutely the best face moisturizer EVER!
I love this Company and the customer service is impeccable. Hand written thank you was an added bonus.
Try this small business. You won't regret it!
It smells amazing. The bar just melts into your hands as you use it. It can provide a little or alot of moisture based on how much you lather on. Not sticky.
Smells amazing, a hint of Cherries. I use on wet and dry hair to keep my ends moisturized in between washes.
This soap is beautiful and makes my skin feel so soft. It smells wonderful and looks so pretty. It’s my new favorite!