Handcrafted on Maui.

Handcrafted with Aloha

Experience a new kind of LUXURY. Handcrafted self care to help bring out the best version of YOU. Made with the highest quality natural and organic ingredients. Beautifully designed Eco-conscious packaging. Products that deliver results. Feel good about what you are using on your skin, hair, body & in your home. Feel proud about the companies you support. Bring out the BEST version of you with confidence.

This is our mantra for you:


Exquisite Skincare

Such an amazing set of products, love having this travel size available. Each product is amazing in its own right, and work even better as a complete regimen.
Simple and effective, with such awesome ingredients, I was blown away by the value of this skin care set.My skin looks refreshed, hydrated and renewed ❤️

Love it

I purchased vanilla sugar scented body butter while I was on vacation and I loved how it made my skin feel so much that a few months after I got home I ordered the pink Plumeria scent and it smells just as good!! I also purchased the nectar and shine hair oil and 💕💕💕 I’m in love! It doesn’t make my hair feel greasy and it smells so good! You can definitely smell the cherry. Thank you for your products! I love them so far.

Spa Experience

I use these sprays in my diffuser. They bring a spa feel and scent. I cant live without my coco mango and coconut creme. On the sheets, diffuser, on my body….they are multi-purposeful and very luxurious. These are a staple in my home now!

Featured Favorites

Car Freshies

Introducing the TO BE Car Freshie. A floral vent clip handcrafted to add style and aromatics to your car!

SkinCare Accessories

Everything you need to elevate your skincare rituals. Elegant additions to make self care a breeze.

Perfume Oils

Elevate your scent game with florals form Hawaii. All natural luxury perfume in an easy to use roller.


The Market Bag

A new stylish way to shop. Handprinted and assembled at the To Be shop on Maui.

To Be 'Ohana

Inspired by the Wildfires. Dedicated to our Maui 'Ohana. 10% of the profits from this collection will be donated directly back to our Maui community non-profits

Free Gift with purchases of $50 or more